Gone are the days when we used to advertise our business through newspapers, T.V. commercials, phone calls or magazines. Digital media has taken over these traditional forms of marketing. The surge in technology and digital media has given a new platform to businessmen for marketing their products and services more efficiently. To be successful and reach new heights in business it has become imperative to understand the way these modern marketing methods work.

Different types of digital marketing

There are a number of digital media platforms and every platform has its individual entity. Like newspaper classifieds aren’t apt for every kind of marketing, single marketing technique also doesn’t fit well to market all kind of businesses.

However, inbound marketing is one of the trending marketing techniques of modern times that effectively works for all products and businesses. Inbound marketing, irrespective of many disruptions and hassles succeeds in drawing the attention of customers towards the product through its content. It is designed in a way that it draws customer’s attention towards the product. The way you portray your product on this platform builds the trust of your customer and helps in getting them converted from just viewers to buyers.

The most effective forms of inbound marketing are:

• Newsletters
• Blogs
• Creation of content, it can be in form of video, image or simple written material.
• Lead generations
• Webinars

Inbound marketing is a simple four-step process

• Attracting right visitors to a website, who matches your customer profile.
• Conversion of these visitors by taking regular follow up through emails. It is hard to get the email from your customers. To get the same you may need to provide them with some newsletters or eBook.
• Close the deal with these converted customers after converting them into final paying customers.
• Make sure you keep your customer glued to you by providing them regularly after sales services. Poor after sales service may result in losing the customer and

Inbound marketing is all about establishing the trustworthy relationship with your customers. Make sure that your customer never breaks the bond. Giving bad customer service may lead to losing a good customer and in circulating a bad word of mouth.

No doubt, that inbound marketing is the most effective tool for digital marketing but there are several other techniques as well which are highly effective and result oriented. Some of these are

• SEO: Search engine optimization, helps in making your website visible amongst users. Having a good SEO strategy will help you to generate more traffic to your website. This traffic, in turn, will help you to generate leads and then converting these leads to final paying customers

• Social Marketing: Presence on social media is very important for any business to grow. The kind of reach social media has no other media provides you such platform. People from all age groups are present on social media. It is one the best ways for increasing your brand visibility.

• Marketing through emails: Today email ids has become part of everyone’s life like their postal addresses. Be sure that you do not bother your customers by sending them unnecessary content, keep them updated about your new services and products in a good way.

In the era of technology if you want to make the place for you, then you must adapt to these modern marketing techniques. And to be in the market you need to play your card really well, therefore make a strong plan to market your brand. We, at World Famous Marketing, are well-equipped with knowledge and skills to offer you bespoke inbound marketing solutions. Partner with us today and take advantage of latest digital media platforms.