Google Play Store which is the default app store for Android has got around 3 million mobile apps but just 30 categories, which means that if you are a developer and want to see your app getting high rankings, you have to compete with 100,000 apps present in the same category. You may feel that this is unfair for an app developing company but achieving good rankings on Play Store depends on various factors, some of which are explained below:

Steps To Increase The Ranking Of Your App In Google Play Store

Time Spent

Google Play Store gives better rankings to those apps on which people love to spend time. For example, social media apps like Facebook and Twitter get 24/7 hours usage time, that’s why they always top the list. To make people spend more time on your app, make sure it has a good interface and is what a user actually needs. For example – and WhatsApp.

Organic Downloads

Organic downloads are the downloads which people make without clicking on the paid advertisements. The apps with higher organic downloads are given a better ranking than the apps that pay for downloading. An easy way of increasing the organic downloads of your app is through better social media marketing and in-app referring.

Retention Period

Retention period refers to the time for which an individual installs the app on his device and regularly uses it. It is measured till the user uninstalls the app from his Android device and the app which gets uninstalled within the shortest period of time is crowned the lowest rankings. Creating an app like utility apps and widgets which an individual uses daily, the retention period for the apps of your company can be increased which may affect the other non-utility apps of your company.

Overall Downloads

The overall downloads of your app and daily downloads of your app also affect the rankings by indicating Google the apps which people use mostly and many others will also need.

Forget Cheating

Fake downloads and fake reviews on Google Play Store does not improve the rankings but instead sign more trouble and problems for the developing company. As Google checks the time spent and retention period of every app present on it, Google easily figures out which reviews and downloads are fake and thus, penalizes the developer by dropping that app’s rankings.