PPC vs SEO statistics in 2022 for effective advertising!!!

With each passing day, the PPC model of advertising is becoming more competitive as more and more companies can attract more customers with the help of pay per click advertisement method. If you are interested to know how the PPC statistics are influencing the market then check out these facts.

PPC statistics

PPC advertisement mode is also a part of SEO and is well handled by an SEO agency in Toronto only.

Google ads are offering a 200 percent return on investment. If a business spent $1 on advertisements, then the one can generate $2. In 2022, it has been expected that $137 billion will be spent on PPC marketing strategy.

68% of trackable website traffic has been generated from organic and paid searching on search engines such as Google.

Though this might surprise you, yes, 90% of the PPC ads are ignored by the users. And 75% of people click on the ad because they want to get the answer to any question and they are not at all interested in making any purchase.

70% of paid search impressions are generated on mobile. And 15% of US mobile users are using ad blockers on their devices as they don’t want to see any kind of PPC advertisements.

60% of visitors on search engines can’t tell the difference between the organic result and paid results. This is what makes PPC a big online marketing strategy in the entire world.

40% of business owners say that they require less PPC budget than what they expect it will be therefore they are opting for creating more leads to their website.

SEO stats

Google is a search engine that holds 91.94% of the total search engine market share.

70% of online marketers find out that search engine optimization is a better marketing strategy than PPC to attract more customers and generate higher revenue. They find SEO more effective than PPC.

86 percent of people present out there when making a search ignore paid banner ads and jump on the organic search results. This is when PPC fails.

The first five results that have been indexed on the top of the search engine result page get 67.6% of the clicks by the visitors. The website at the number one ranking on a search engine result page is likely to get 10 times more clicks that the result ranking that is present at the number 10 ranking. So, SEO ranking is very important to generate leads for your website.

This year, in 2022, Google has already received around 943 billion searches and the count is increasing on daily basis.

54% of queries that have been generated on the Google search engine are at least 3 words long.

Last year, 36% of experts says that a headline or title tag is one of the most important elements in SEO that helps in generating more leads to your website.

Do you know organic traffic on a website grows up to 106% only after reposting, republishing, and updating the old content? Therefore, it is great to keep updating and re-polishing the old content PPC vs SEO statistics.

Wrapping it all up!!!

When you look at the statistics then you can easily make a better decision for your business that which marketing strategy is the best for your business. Analyzing is always the best way to come up with a strategy that works great for any business. If you find it confusing then it is time for an SEO company in Canada so experts can implement the right strategy that will work great for your business and you can only focus on what is more important for your business.