If you thought that twitter, facebook, Instagram and snap chat exists to solely let you connect with your friends, fans, and family then you are dead wrong. Think again- as social media has slowly, but steadily established itself as a platform that companies can use for advertisements. Social media is fast, reaches the target audience directly and is mostly a free platform. This makes using social media for marketing the perfect strategy for companies to implement.

The significance of social media

Social media is the largest audience and caters to a variety of age groups from pre-teens to the old and the aged. These social media sites trace your actions, the websites you visit and everything to create an algorithm that monitors your likes and interests, and what is popular in your age groups and your friend circle to bring to you advertisements which are likely to spark your interest.

Appeal is important

Using social media for marketing has both its benefits and downsides. Despite the growing market and the never-ending investments companies are making into online marketing strategies, it is hard to claim exactly how much of the profits can be credited to marketing done through social media. Also, it is very easy to turn off the advertisements on social media by crossing them out, skipping them or by simply using an ad-block software. Thus, despite you paying thousands of dollars to get your advertisement up, if it is not catchy enough, or it is displayed too many times, it might just annoy your consumers.

In such a way, social media marketing can get quite the hassle to handle and it is mostly a hit or a miss.

Easy to reach

If you have any further queries to clarify or wish to know more, log on to our website at worldfamousmarketing.com. We are present on Facebook and Twitter so you can follow us there for the latest updates.