The ultimate guide to website migration in 2022

The New Year 2022 is almost here and it is time to look forward to what will be hot and trending. Website migration has been a hot topic ever since it came into existence and it is expected that in 2022, more and more smart businesses would be looking forward to try it for better results. As a reliable website development service Toronto, we are here to enlighten our users and help them decode the what, when, why and how of website migration 2022.

What is website migration?

Website Migration, as the name suggests is process of tweaking, adding and redefining some particular features of a website to boost its online visibility and promote Search Engine Optimization (SEO). The common changes made during site migration include but aren’t limited to domain, content, design and layout, interface and user experience. Website migration is an effective and commonly used tool by digital marketing and SEO experts to make the website stronger and more fruitful.

The importance of site migration in SEO is significant. However, the best results depend on the efficiency of the SEO agency Toronto and its knowledge and understanding of current SEO terms and practices.

How website migration affects SEO?

Website migration is a boon but if went wrong, it can be a curse. The adverse effects of website migration include loss of revenue and significant decrease in website traffic.

The extent of the losses and damage as well as the time taken to revive may range from weeks to several months. The recovery is purely affected by the type of the errors, rankings signals impacted and time taken to draft and action a recovery plan. It is crucial to connect with a credible SEO agency in GTA to help you overcome the website migration damage.

What are the different types of website migrations?

Depending on the nature of changes happening, website migration can be of different types. Some of the common changes include:

• Site location changes

Site changes are diverse and include Domain change/ rebranding, moving or merging of sites, HTTP to HTTPS / HTTP2, Moving international sites, Changing mobile set up and more.

• Platform changes

Platform changes include Moving to another platform, Upgrading platform version, Introducing new platform features, Integrating different platforms, etc.

• Content Changes

These types of changes include adding or removing pages, Adding/ removing/ hiding content, Consolidating pages, Introducing new languages/ Locales.

• Structural changes

Most common structural changes include Site hierarchy changes, Navigation changes, Internal linking changes, User journey changes, etc.

• Design and UX changes

These changes commonly include UX-driven changes across devices, Look and feel changes, Media changes, and Site performance changes.

The best web development and SEO Company Toronto would audit your site first to identify the need and scope for migration. Depending upon the requirements, the experts would suggest the best migration option.

The process of website migration

Website migration is a three-stage process wherein every stage is very crucial to execute:

Stage 1. Scope and planning

Stage 2. Pre-launch checklist

Stage 3. Post-launch checklist

From identifying the scope of the project to an efficient planning, efficient pre-launch checklist to following post launch checklist, every step is crucial and must be followed with full dedication and effectiveness.

Core faults to watch out:

Reputed SEO experts in Canada claim that website migration ca be the worst thing you undertake in 2022 if you do not do it right. The consequences of wrong changes are grave and hence it is crucial to watch out for some common mistakes. The most common mistakes to avoid during website migration in 2022 include:

• Inappropriate strategy
• Lack of proper planning
• Overlooking the importance of SEO consultants Toronto or late involvement
• Insufficient resources
• Eliminating the testing stage
• Slow bug fixing response
• Underestimating scale

Website migration must always be undertaken in proper guidance of an expert SEO analyst Toronto. It is a crucial tool that can make or break your online presence and hence must be handled carefully, we hope this post answers all your site migration in 2022 related queries.