Why use Responsive search ads for small businesses?

Digital marketing company Canada If you are a concerned small business owner with some understanding of your small business’s Google Ads account you must know that Google shut down expanded text ads completely on June 30, 2022. Now, if you want to take advantage of Google Ads for your business, Responsive Search Ads are your only option. So, what is Responsive Search Ads (RSA) all about? Are they good for my small business? Why are top digital marketing companies in Toronto focusing on RSAs for small businesses?

All your questions will be answered in this post as we have crafted this detailed guide on RSA to help small business owners take advantage of the changed Google algorithm.

What are Responsive Search Ads (RSAs)?

Responsive search Ads (RSA) are a proven way to drive quality traffic to your website. They are specially designed with the ability to adjust their size, appearance, and message to be visible across the google network in the most impressive manner.

Simply put, Responsive search Ads (RSA) are visible on Google Search, Google Shopping, and even Gmail.  Additionally, Responsive search Ads (RSA) not only have a great display feature but they can also customize themselves as per the person in the target.

While it is complicated to design an RSA for your business, leading digital marketing agencies in Canada can offer you professional help.

How do Responsive search Ads (RSA) work?

There are three core components of Responsive Search Ads (RSA):

Headline: An RSA can have up to 15 headlines. Once made, it is up to Google to check the best combination of headlines to present to the user in the target.

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Descriptions: A maximum of 4 descriptions can be made for an RSA. Again, Google evaluates all four descriptions and matches them with the best headline to make a custom ad for the targeted user.

Path fields: It is an optional component but expert digital marketers in Toronto recommended them the most. A path field allows you to add a maximum of two pieces of information about your business or website to the RSA.

Why small businesses must use RSAs?

The ultimate target of Google Ads is to create impressions, clicks, and conversions. With your business Ads in the high-quality ranks of Google, you can expect more effectiveness and better KPIs i.e.:

• How many users see your ads?
• How many of them click on the ad?
• How many of the users landing on your website complete the action?

With Responsive Search Ads, you can boost all three KPIs significantly. As google uses different combinations of ad headlines and descriptions, there are higher chances of users noticing your ad, being attracted, and engaging with your business.

Why does Google accept Responsive Search Ads exclusively?

The new update from Google made a shift in the paradigm but it was for good. By making RSA s the default ad option, Google has ensured that companies invest their resources in ads that are more likely to get clicked and bring conversion to the business.

Machine learning aids in better and quicker optimizations

Most of the time advertisers complain about their message not reaching the target audience. With Google watching over for your RSAs and using machine learning to find the best combinations, the chance of such an error is close to zero. Google can anytime surpass the best of the digital marketing agencies in GTA anytime and hence have better results to offer.

RSAs make account management easier

Although creating an RSA is more tedious and time taking than the traditional expanded text ads, they are easier to manage once set up. Moreover, they are easier to manage, analyze, monitor and update. Overall, your account management efforts can be limited to a minimum while the results can be multiplied.

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Responsive Search Ads are a turnkey solution for advertising on Google and getting maximum returns. You must contact a reliable digital marketing company Canada and take their help in designing the best RSAs for your business and leave the rest on Google.