As the online world emerged, the international marketing preferences shifted towards SEO and social media networking. Popularity helped the websites in breaking traffic barriers and boost their businesses. The ones who were once the rookies evolved into experts, but no one raised without ups and downs in his life. Mistakes are inevitable for the development of a big business but make it sure that they are not performed intentionally.

Here are some Do’s and Don’ts of SEO that you should follow this year to boost your online earnings:

Do’s In SEO

Measure Keyword Performances before Writing

The keywords that you use on your site are characterized by various qualities. The ones that are short with maximum searches are the high-quality keywords and should be replaced with the low-quality ones already present on your site. The working and efficacy of the keywords can be checked by visiting different sites like Hubspot, Alexa and Moz and this step is highly suggested in order to build a good working SEO site.

Relevant Linking

Too much linking or irrelevant linking may leave the impression on the users that your site is full of spam. Therefore, your linking strategies should be revised, and only relevant and useful, internal and external links that relate to the content present on your site should be applied. This also vastly affects the ranking of a site.

Image Optimization

If you are new at blogging, then one thing you must keep in mind that the images you use should be good in quality and less in storage size. The lesser the storage your images consume, the faster your site appears. Also, proper optimization of your images with appropriate alt tags and captions should be done to gain clicks from google images or from such other sites.

Make Your Site Mobile-Friendly

We live in 2017, and it is already proved that the internet is accessed way more heavily on mobiles than on computers. In such situation, your website may face tremendous negativity if your site is not mobile-friendly. A good mobile-friendly site consists of a simple theme and fewer ads. Be sure to reduce the number of ads that appear on your site to increase the experience for mobile users.

Use Sitemaps

For a search engine to display your site in SERPs, it is important to index all the pages present on your site. Many times, the newbies find it difficult to index the pages of their sites but creating a simple sitemap can resolve this problem easily. A sitemap is a document listing the pages of a site which makes it easier for a search engine to find and index all those pages. The Sitemaps are of two types, XML and HTML and both have separate features for the optimization of a site.

Build Static URLs

URLs play a crucial role in maintaining the quality of a site. The best URLs are short and readable in nature. You may see arbitrary numbers and digits representing the pages of a site in an URL, they do not degrade the SEO of that site but can influence it better if the owner replaces those arbitrary digits with good quality keywords. This advice is also suggested by various snippet editors.

Blogging and Blog Posting

Not everyone is interested in reading the formal content of a business site, which is why it is important for such sites to keep writing and updating blogs on a regular basis. Blogs are the essay and pleasant way of expressing your viewpoints to a large number of popularity. For gaining more benefits, blogs can be posted regularly on social media pages that link and direct more traffic to your site.

Try Guest Posting

If you are new at blogging but great at writing, you should use your skills to get a large following by guest posting on large reputable sites. Just be sure to follow that site’s proper guidelines and only do it if they allow you to mention your blog or website.

Don’ts In SEO

Too Often External Linking

Links should remain limited in an article, especially, external links that make your site look like the storehouse of spamming. Decent linking gives a professional touch to your site whereas, on the other hand, Google also penalizes the sites with too many unnatural outbound links.

Keyword Stuffing

With the update in algorithm patterns of Google, the black hat SEO techniques started to fade and gave alarming consequences. Earlier, the whole internet used to focus on keyword density until Google started penalizing. It got necessary to this step because the over keyword stuffing which so many websites practiced, not only lowered their SERP rankings but also made it difficult for a searcher to reach the proper information that he needs.

Copying Large Chunks of External Content

Copying your own content on separate pages may not harm your website’s SEO, but it does not help either and turns into unnecessary ranting. The actual problem comes while copying the content from external sites. Firstly, copying the content from various sites clouds the search engine spiders, and makes it difficult to promote or recognize syndicate content, which lowers a site’s ranking in search engine pages.

Using Hidden Links and Other Cheating Practices

The search engines have become smarter these days and can detect which site is trying to cheat and which is playing the game fairly. Hence, it is suggested to not to use hidden links or participate in link networking techniques to avoid facing penalties and increase the site’s ranking via the fair means.

Using the Same Titles for Multiple Content

If your website ranks high on a particular topic, category or search phrase. It is better to work in that category and jump immediately on higher rankings, but most people make mistakes in picking the titles for their content and web pages. For example, many people opt for long-tail keywords and often use them as titles for their several topics, it should be noticed that the same long-tail keyword title should not be used for more than one topic or as a header for multiple web pages. This causes the duplicate content issues for your site and makes it tougher for the search engine Marketing SEO to recognize the diversity of content present on your site.

Don’t be Obsessed with Back linking

Your link to relevant sites; this is fine for the proper SEO of your site, but the obsession with back linking is not right. Receiving backlinks from reputable and relevant sites is more important than increasing the number of backlinks present on your site. Too many backlinks, to or from other sites, give Google the impression that you are doing something suspicious which turns into a hurdle for your site SEO.