Key possible reasons your website is failing Google Indexing

SEO services in Canada Before a web page goes live, there are hundreds of things that a web developer undertakes including writing, designing, optimizing and programming. After passing all the hurdles, your website fails Google indexing and you do not know what could be the reason. It is frustrating and almost every website owner has been there.

Leading digital marketing companies in Canada explain several reasons why Google is not indexing your website. This article lays down all the possible reasons for this failure for you to understand and avoid them at the first place.

You do not have a mobile friendly page

One of the primary reasons is poor optimization which leads to lack of user-friendliness. Even if you have the best content on your website, poor optimization can lead to less engagement and conversion. Hence, mobile optimization is crucial step to ensure easy indexing and for your surprise, it isn’t as difficult as commonly believed. You can easily get a mobile optimized page by following writing, designing, optimizing and programming. Web developers in Toronto also use Google’s Mobile friendly Testing Tool to check the user-friendliness of pages.

There isn’t a well-defined sitemap

Sitemap contains information about different web pages on the website and offers this information to search engines and web page users. If you do not have a well-designed sitemap, you will fail to present your website information to search engines as well as website users. Site map makes it easier for search engines to find website’s main pages and crawl and index them SEO services in Canada.

The site lacks well-written and high-quality content

The quality of your website content decides the indexing. If you have high-quality and informative content, Google will give priority to your webpage over others. An ideal webpage must have:

• Relevant content
• Answers to user’s queries
• A definitive viewpoint
• Unique content
• Ideal word count
• Optimum utilization of right keywords

Moreover, you should stay away from plagiarism as much as possible. Google takes plagiarism very seriously and any page with copied content is banned instantly.

You have faced Google penalty

If you failed to use White Hat SEO services in Canada and used spammy links, your website gets penalized by Google. Once penalized, your website can roll down and face indexing issues. The shortcomings need to rectified as soon as possible to ensure your website gets indexed well. You can take help from the best digital marketing agency in Canada to remove manual penalties and spammy links as well as refresh the content SEO services in Canada.

You have complex coding language

Poor or outdated coding language can complicate a website let alone webpages. This is also a primary cause for poor indexing as outdated coding makes webpages complicated to index. Moreover, if you have used JavaScript, it also contributes to poor indexing of pages. You must partner with a digital marketing company Canada to check for such issues and help you overcome poor coding issues.

You have poor website loading speed

Google ranks a website on three parameters including responsiveness, visual stability and performance. If you have a slow loading website, Google will be quick to take notice and decide the indexing on this basis. Poor performance is a result of lack of resources, complex built, old-fashioned server and more. You must find out these problematic areas and sort them on priority.

Indexing issues are small but they can lead to complete failure of a web page or even complete website. Make sure you find out the core indexing issues as soon as possible and work on them with the help of best developers in Toronto SEO services in Canada.