An Expert Guide to Keyword Density You Should Know!

There is no denying that keyword is an unavoidable part of any quality SEO content. People search for any products or services through keywords. So, having the right keywords in the content can help you reach the top position in the SERPs. Getting the top position in the SERPs ensures the probability of getting good traffic to your website. Ensuring a good conversion ratio is only possible if your website gets good traffic organically, as stated by an expert website development company Toronto.

However, choosing the right keyword isn’t enough if you don’t know how often you should use it in the content. This is where keyword density plays a crucial role in creating quality SEO content. Let’s discuss this in detail!

What Is Keyword Density?

Well, the keyword density is nothing but properly using the same keyword repeatedly in the same content to make the content more SEO friendly. However, putting the same keywords repeatedly in the same content doesn’t mean that you can use them as many times you wish to put them. Instead, you need to put the keyword multiple times in a specific and systematic manner. Therefore, keeping a specific ratio is important while putting the same keywords in the content.

According to a reputed Digital marketing agency Toronto, keyword density is important during the crawling process. After getting searches from the users, the search engines go through a detailed discovery process to find the most relevant results.

What Is the Optimal Keyword Density?

Well, there is no specific percentage or ratio for optimal keyword density if it reaches the minimum level. Different SEO experts explain it differently. According to some experts, the optimal keyword density can range from 0.5% to 0.8%. On the other hand, according to some other SEO experts, the ideal range should be from 0.5% to 2.5%. 

However, according to an expert website development agency Toronto, the keyword density shouldn’t exceed 3% in any content. As per most SEO experts, you can use the same keywords twice in a100-word content to make your content more SEO friendly.

The Right Process of Calculation

Knowing the right process of calculating the keyword density is important. However, the process isn’t very difficult to understand. You can use a simple formula to get the exact percentage or ratio.

Well, this is how the formula works: (Total number of times a keyword is used in a content (KWU)/Total word count of the content (TWC)* 100)

For instance, you have a 2000 words content, and you have used a keyword 40 times throughout the content; then the calculation would be:

KWU/TWC*100

(40/2000)*100

=0.02*100

=2%

Counting the Same Keyword in a Content

Well, you may face a little difficulty in counting the same keyword if the content is a huge one. You can go to the “Find in Document” option in such a circumstance. Subsequently, you can type the keyword to get the exact number of times the keyword is used in the content.

Conclusion

So, it seems that now you’re better ready to create SEO-friendly content by keeping the keyword density perfect. However, if you still need any assistance, you can contact an expert digital marketing company Toronto to get the job done for you.