Discover the 3 Crucial Advantages of Social Media Marketing!

Social media marketing or SMM is the most cost-effective, direct, and universal weapon in your digital marketing arsenal. You can promote your brand, connect with millions of people, answer customer queries, and create a lasting brand impression across the globe without spending a single penny.

Well, if you own a large conglomerate, you must need a digital marketing company Toronto to handle all the SMM activities.

However, if you own a start-up, social media marketing can be done personally by sparing 1 hour a day.

However, it is always better to hire a digital marketing company Toronto for immediate growth in followers and brand recognition. Let’s discuss the three most crucial advantages of SMM.

Better Brand Awareness

One of the biggest perks of social media marketing by digital marketing companies Toronto is that they make people aware of your brand. The agency will open social media pages across various platforms like Facebook, Twitter, and Instagram and post images or videos related to your business. They will bring thousands of followers by sending invitations to your associates, customers, and their employees. Within a fortnight, you will notice a significant growth in brand recognition. The more people start liking, commenting, and sharing your brand on social media, the more your brand name will be recognized among the global audience. Digital marketing companies Toronto will ask for a hefty sum to increase brand awareness on social media, but then again, your ROI will surpass expectations.

Social Media Marketing Is Cost-Effective

If you ask any digital marketing agency Toronto, they will tell you that social media marketing is the most affordable business promotion. None of the social networks charges any money for opening a page. You can share any promotional or non-promotional content for free. In the future, if you decide to use PPC on social media, you can start by investing a few hundred dollars. Depending on your marketing budget and the result shown by marketing agency Toronto, you can increase your budget gradually. Compared to TV advertisements, the cost of PPC is less, and while a handful will see the TV ad of random people, social media PPC is displayed to the right segment of people worldwide. The digital marketing agency Toronto will help you in demography segmentation to ensure a better conversion rate.

Better Web Traffic and Search Engine Ranking

Let’s be clear about something! SMM does not affect your SERP ranking directly! However, according to marketing agencies Toronto, that does not mean social media marketing won’t be able to boost your website’s rank on social media. Social media pages, posts, videos, likes, tweets, shares influence SERP indirectly. A marketing agency Toronto explained this lucidly. Let’s assume you have 10000 followers on Facebook, and now when you share your new product launch news on your Facebook page, your fans will click on that link to check your products. They will also share the news on their timeline so that their friends can check the brand they love. Social media shares are kind of recommendations trusted by friends! Since thousands of people are organically getting redirected to your page, Google notices this high traffic originating from social media pages. As you know, if people love your content, then Google is bound to give your website a better rank on SERP.

Conclusion

Hope the advantages mentioned above have cleared all of your doubts, and now you will take SMM more seriously. You can talk to as many marketing agencies Toronto as you wish and then select the one that suits your budget.