Google is among the top search engine all over the world. It aims to provide all its users with the most relevant results for each of their queries. As per the experts of Google, the location component is being added as and when one out of five queries has been made on the search engine. And that is the major reason that many of the businesses have started to invest in the local SEO. One can easily enhance the number of visitors to their websites by making the information a bit more locally relevant. This also contributes in achieving the final conversions that you have been working for.

After the recent announcement from Google, Google Search and Map services are being claimed to have changed drastically. As per Google’s product manager, Evelyn Kao, these changes are deliberate and aim to provide  more local and relevant search results to the ultimate users. In the past decade, Google has even opted to create various country code top level domain names (ccTLD). A few examples of the same are google.co.ke for Kenya and Google.ca for Canada.

In order to provide the local search results they even allow to opt to automatically type in their relevant ccTLD in their browser. For example, in case you are willing to search for results emphasizing on the overall Canadian market; you will be required to type google.ca and then start searching through this as the domain.

Search Results Customized by Location

Also, in order to provide the most relevant information to its users, Google has even made some of the important changes in the ways they have been optimizing the local search results. In today’s era, You domain is no more an indicator of the choice of the country. Instead, the search results that you will get from Google search engines will be automatically in correspondence to your location. Therefore, the respective locations of the users will determine the search results that one will get from the Google search engines as and when the user makes a query.

How will it affect your search results?

Simply put, in case you are making a search while traveling to Canada, all your search results will automatically switch to the  services prevalent in Canada. And when you get back to your own country, they will seamlessly return back to the local country services. Also, this significant change does not only apply to the mobile web, Maps, and Google on iOS but also while searching via desktop. Also, you do not have to type a relevant ccTLD in your browser while getting the local results.

You can always Change Country Settings

You can even opt to change the country settings in case you are not getting results for your country service. There is an option to check the current country service at the bottom of the page under the search bar.

A big change for Online Marketers?

Google has already clarified that this change only is applicable Google search and Maps. This is why it has become even more essential to go for any of the reliable SEP professional in order to enhance their local search engine optimization efforts. Creating and implementing a proper online marketing strategy foor your web pages to ranks for local searches is very helpful. This might also help in ensuring that your web pages rank high on Google Search and Maps.

At World Famous Marketing, we comply with all Google rules and keep track of updates released by Google time-to-time. We offer affordable Local SEO Packages Toronto created by expert local SEO professionals.