Social media followers and fans play a critical role in your online presence. Besides being loyal to your brands in terms of word of mouth publicity and review generating, they also have an immense influence on others which also makes their friends and family a customer of your service or product. While their primary function is same, fans and social media followers can be divided into different categories. It is how you deal with each one of the categories that is the decisive factor of turning them into a loyal customer.

The Silent Follower:

People who know and understand your business but do not buy or deal with you belong to this category of followers. There are all possibilities that they are following you’re because someone they know does. Although they do not intend any harm to your business, they are also of no use otherwise. Enticing and intriguing content is the key to convert these followers into customers, however, you must not forget to close the process with a strong call to action.

The casual follower:

These are a group of people who admire your brand and are loyal to you much before you developed your first base of customers. Sharing your posts and recommending you to others is what they do to show loyalty towards your brand. Sadly, it is tough to reconvert them into customers without launching a new product or feature that impresses them. To ensure these casual followers are glued to your product, you must come up with fresh and innovative content every now and then.

The deal seeker:

This is a highly focused group wherein a follower aims to get the best value out of everything available in your product range. They might switch brands in case they get a better deal somewhere else and hence, loyalty is no big deal for them. Discounts, promotions, and offers are the only way to keep these followers attracted.

The ranting follower:

Consider them as a critic of your brand. With strong opinions and views, they may cause a significant harm to your business if not dealt with care. Feeding them with knowledge and information is what experts recommend as an easy way to convert them.

The unsatisfied follower:

They are the once that weren’t impressed after using your product. As a way to seek solace, they take to social media and let go of their unsatisfied feelings. An instant response to their complaint can, however, save you’re from a huge loss of reputation. You must also monitor pages regarding brands and customer complaints to make sure they do not influence others.

The cheerleader:

Consider them as the most valuable asset. From sharing your posts to recommending your product/ services to participate in contests and more, they probably do anything and everything to stay in connection with your brand.

The loyal follower:

They are loyal to your brands and are often spotted recommending your brand to online and offline friends and family. They know how to strike the perfect balance and thus, praise and criticize your brand in equal measures. Appreciating them by different means is a great way to keep their spirit alive.