HOW TO OPTIMIZE THE CONTENT FOR ALL SOCIAL MEDIA PLATFORMS?

Social media channels act as the easiest way to establish the online presence of the business, build the brand, and interact with existing and potential customers. The thing here is that different social media platforms use different algorithms and thus, have different requirements. Now the question arises of how one can optimize the content for each social media channel. Your best bet is to hire a Web development agency in Toronto having expertise in optimizing the content for different social media platforms. Here in this guide, you will get to know some tips you can consider for optimizing the content for each social media platform.

• Create short videos

Now that audience is attracted towards mixed media when it comes to the content, creating short videos can prove to be a fruitful content optimization technique. It has been researched that the marketers adding creative short videos in their advertisement campaign attracts 66% more qualified leads each year compared to the ones who don’t use such videos. It is because of the popularity of short videos that almost every social media platform like Facebook, Instagram, YouTube, Twitter, etc provides the option of live or short videos. 

• Create creative and engaging content

User interaction is the most important reason why marketers plan to use different social media platforms for their brand’s marketing campaign. The more likes, comments, and shares the content witness, the more engaging and favorable it seems. Creating shareable content that motivates the audience to interact with the company contributes a lot in encouraging brand loyalty, improving the rankings, and increasing sales. When thinking about creating interactive content do consider these- live interviews, interactive maps, Q&As related to the company, photo captioning contest, etc.

• Create emotionally appealing content

It is the emotion appealing content that humanizes the company’s brand. No matter you are using a humorous meme or heart-touching video for promoting your company’s products and services it should evoke the emotion of the users. Now that audience is looking forward to the brands taking a stand on the social issues prevailing in the country and world, businesses should create content focused not only on promoting the product but also on delivering an appropriate social message to the audience.

• User-generated content

By user-generated content, it implies the content like memes, videos, photos, etc created by users other than the company itself. This particular technique not only attracts the creator of the content but also the creator’s followers leading to increased engagement percentage. 

• Reply to the comments

Social media channels are two-way communication platforms. Doing nothing and just waiting for the audience to visit your company’s social media page shouldn’t be the case. Instead, the companies should try to interact with the audience time and again by replying to the comments. Therefore, like, comment, and share the engaging content relevant to the company’s brand and thus, capture the attention of an ideal audience.

Wrapping up it all!

Whether your web development agency in Toronto is new on different social media platforms or an experienced one, working with a professional Seo company in Canada can help you create optimized content for all social media channels. Before you hire an SEO agency it is recommended to figure out the requirements of your business to get the best out of the SEO services.