Underperforming content? Check out these on-page SEO factors to revive
A lot has been said and taught about on-page SEO and one thing is clear- it is one of the most important aspects of Search Engine Optimization. Especially with the ever-changing SEO landscape, it is important to focus on on-page SEO more than ever. It is time that we step out of our comfort zone and work on other on-page elements than the conventional title and Meta descriptions.
You must connect with a digital marketing agency Toronto to devise a detailed on-page SEO strategy best industry practices and innovative optimization techniques to achieve everlasting growth. However, it is crucial to have ground knowledge of on-page SEO to ensure that the agency works in your best interest.
In this post, we have discussed 5 critical on-page SEO factors that can help you revive your content and get the best rankings. So, let’s get started.
5 elements to test and optimize for high performing on-page SEO:
- Content
The content on your website is one of the most crucial aspects of on-page SEO. The majority of businesses use the content as a way to attract and convert their clients, if you are one of such businesses, your aim should be creating content that offers value to your audience ad encourage them to transact.
You must ensure that the web content on your website had great keywords placed naturally throughout the page. Indulge in quality keyword research to identify the best keyword for your business.
Using HTML heading to create a content structure is also recommended by expert digital marketing companies Toronto.
- Title tags
Title tags are very crucial as they are the core element that search engines use to identify the purpose of your page. Hence, creating the right title tag is important. You must create a title tag that has the most accurate target keyword in it. Google has already confirmed Title Tags as a crucial ranking factor.
The better your Title Tag is, the higher it will be ranked and it will be easier for the audience to find it.
- Page URL
The Page URL is a core element that benefits both the user as well as search engine optimization. Every page has a unique URL and the best web development agency Toronto recommends using the right focus keywords in the URL to make it useful.
The page URL must include the focus keyword in a way that makes it easier for the audience to understand the meaning of the page. It also helps Google or other search engines to determine the use of the web page.
The page URL must be easy to decode and remember which makes it easier for your target audience to relate to your website.
- Image Alt Text
The Video and Image Alt Text is one of the most undervalued elements of on-page SEO. While the majority of the SEO agencies Toronto have realized its importance, there are still many who are living in ignorance.
Simply explained, Alt Text is a description of the image or video that is embedded in the background of the image or video content. It is however used by the search engines to index the visual elements available on your website. It aids the website when the audience tries to fetch information about a particular image or video on the website.
- Internal and External links
Internal links, as the name suggest are the link that connects with the internal pages of your website the intention behind creating internal links is to allow search engines to connect & relate one page of your website to another.
External links, on the contrary, are the links established with entities outside the website. External links with reputed sources make the website more authoritative as well as offer great information about the website to search engines as well as your audience.
You must conduct a regular audit of your websites to identify the loopholes in your on-page SEO strategy, connect with a credible web development agency with premium SEO offerings to help you with your on-page SEO requirements.
