Tags play a critical role in SEO than ever. Tag Manager is an advanced tool that allows editing the tags available on a page, without making any changes to the page itself. Google Tag Manager is the most popular and commonly used tag manager. Tag managers play a vital role in SEO. Tracking and remarketing tags such as Google Analytics and Facebook tracking are a few operations where Expert SEO managers use a number of tag managers. The technology can also be used to redefine the HTML codes of any given page.

Why GTM for SEO changes?

What makes GTM the most popular, is its ability to permit making changes to all pages at once by using a single tag. GTM allows making changes in page titles, on-page content and canonical tags and enhances the SEO. Initially, JavaScript-based tag managers were used which weren’t considered a reliable tool. The primary reason behind this was that JavaScript tools weren’t considered efficient by the Google.

This led to the lesser use of Tag Managers, as JavaScript Tag Mangers were less indexed and crawled by Google which created a negative impact of the page ranking. But with the recent update in Google algorithm, the famous search engine now considers and index changes made using Tag Managers.

How to use GTM for making changes in SEO?

From amending the attributes of the elements to making changed in existing content or adding something new, there are a number of ways GTM can be used for SEO purposes. Many SEO experts also use GTM to remove specific items from the pages. However, to perform the same, one requires knowledge and expertise of CSS, JavaScript, and HTML. GTM is widely used for editing e-commerce websites featuring a number of categories and products. It is recommended to use GTM only if one is fully aware of its functions and used to prevent any damage to a page. If you lack the knowledge, it is better to hire an expert that experimenting on your own.

Is Tag Manager an efficient Tool for SEO?

Experts do not have a clear picture about Google, the leading search engine, would notice the changes made using Tag Manager or not for indexing purposes. At present, Google considers changes made using HTML more interestingly than it considers changes made using JavaScript. But, despite the assumptions, a webmaster has ample of examples to show where Google has considered, indexed and crawled the changes made using tag managers.

What is the right time to use GTM?

GTM is primarily used to add mobile switchboard tags. In case you have a mobile-friendly site with same URL structure, this is the best method to replace the www with an ‘m’. GTM is also effective to use for adding no index tag, a tag that auto eliminates all types of Meta robots tag already available. It comes in handy when there are no products to show in any category.

Hire a specialist at World Famous Marketing, to add tags using GTM.