Web Design is an ongoing process, especially in the case of e-commerce. In order to reap the best benefits from an e-commerce creation of a well-structured website is the first step. It is important to maintain the website, run various SEO campaigns, follow up with analytics, perform testing time-to-time and ensure its security are some of the important aspects to look for. Thanks to the developers, there are a number of e-commerce tools that make maintaining an e-commerce website lot easier. These tools are very much efficient in assisting during all phases of web design and development of e-commerce platforms. There are a variety of tools that help you in taking care of many website attributes like the layout, navigation, testing, analytics, and more.
Here is a brief description of the types of tools available online that can help you with the upkeep of e-commerce website-design:
Store and Shopping Cart Tools:
Store and shopping carts are two essential parts of an online store. While it is a complicated process to implement both the features with perfection, there are many toolkits that have made it easy. Different e-commerce platform has unique tools kits and each toolkit is easy to use and efficient to implement. For example, WordPress website comes with a plugin named as WooCommerce, which is one of the best and free plugin till date. Using WooCommerce, you can easily convert your WordPress website into a store. There is also a reporting feature that allows you to check the performance report of your website and products.
Spree Commerce is another great e-commerce toolkit. As an open source platform, it has a variety of features that are easy to use and perform. It is also easy to customize and maintain. It supports over 50 payment gateways.
Reports and Analytics:
You need to know who visited your website and what he did while on your website. Also, what sales you made and who bought what. Such details are essential to calculate the performance of your website. Tools like Google Analytics, allow you to keep track of all these details with ease. Most of the online store owners add it to their default settings and ensure smooth tracking of all data available online. There are various filters that one can use to better utilize the analytics tools.
Order Management Tools:
The ordering process is a comprehensive one and there are many tools that help in managing the attributes that are helpful in managing the ordering process. The tools take care of all aspects of order management including confirmation, email to the dispatch unit, inventory management and more. The tools help in:
• Sending automated order confirmation message and shipment details message
• Bulk or individual order processing and printing of invoices
• Option to cancel orders before shipping them
• Return or refund process management
• Inventory management
There are some tools which also help in tracking shipment details.
Inventory Management:
E-commerce website tools also help in managing the inventory which is an important aspect of efficient order processing.
Product Placement Tools:
An important aspect of overall website design of the website, the product placement tools help you in effectively maintaining the products on a website. These tools also help you in uploading product photos, managing product descriptions, up-selling products information, promotional deals and more.