Types of content that boost your local SEO results

Times and now we have explained the importance of Local SEO. Search engine master Google have been very strict about local SEO and its effects on web ranking and hence businesses need to be on the mark to set their local rankings straight. However, local SEO practices are still undervalued. The major SEO service providers in Canada claim that businesses that approach them consider local SEO as child’s play. For such businesses, local SEO is nothing but having a well-set-up Google My Business account with a handful of directory links.
For the best results from your Local SEO efforts, you must change your approach. Better, start working on your local SEO strategy now to get long-term benefits.
So, what do you change?
Content is your key to the best local SEO results, the better you play with words and use the right keywords, the more you gain with Local SEO.
What content makes the difference you may ask?
This post gives a complete understanding of what type of content you should use and how it affects your local SEO ranking.
Local landing pages
Top SEO service agencies in Canada vouch for the importance of local landing pages. The better content you add, the bigger results you achieve. However, this content shall be tailormade for each page,
Whatever product or service you want to sell in the market, have content about it as per the market requirements. Similarly, if you are selling from different locations, you must have a unique location website for each of the locations to get the best results.
Local SEO efforts go in vain if you do not maintain the quality of content. Make sure you have all the pages of your website sorted and filled with high-quality and well-written content.
State or regional landing pages
Now, it is understandable that creating a lot of websites for different locations is a tedious job. Why not make it simpler by adding state of regional pages to your website? Yes, you can create pages based on neighborhood, city, or region and add them to a single website.
Add Frequently asked questions (FAQs)
The way consumers desire information in the latest era has changed drastically as voice search has been made to the front. Top digital marketing companies in Toronto claim that over 1/3 of web searches are based on the location of the user. Out of which 58% is through voice search.
FAQs play a crucial role in answering these search queries as they are often in the form of a question. As the user searches for information, your content with FAQs around it pops in the search results.
Special discounts and coupons
Want an instant hike in web ranking? Well, you must consider offering discounts and special offers to your users and see the effects. Adding promo codes and coupons to the content of your website can help you level up you’re ranking. However, make sure you tailor-made these offers as per the needs and wants of your users. For offering location-specific discounts, make sure you take the right approach.
Be a part of local events, better organize one
Both participating in a local event as well as organizing one have their own merits when it comes to local SEO. You must partner with an SEO specialist in Canada to ensure your event is location focused and rightly promoted on different digital platforms to gain the right attention.
Do more blogging
There is no better way to make your website content and keyword rich than by adding blogs. You can start blogging for your website and gain great results. When adding blogs make sure they are more informational than promotional. Add testimonials as well as product introduction blogs to create brand value.
Local SEO is a complicated field with several benefits to offer. Make sure you take the right advantage of it. Choose a reliable digital marketing company Toronto and get started with your Local SEO Canada efforts now!