AN OVERVIEW OF DIFFERENT PERFORMANCE MARKETING CHANNELS DIGITAL MARKETING IN CANADA

Almost everyone uses the term digital marketing in Canada a broader sense but many of them are not aware of different types of digital marketing that can be used to promote the products and services. One such type is performance marketing. An advertiser using the performance marketing strategy is required to only pay when any particular action is taken by the audience, like a customer clicking on the advertisement to make a purchase. In this article, you will come to know about different performance marketing channels that companies can choose to promote their brands.

• Websites

Websites are the must-have performance marketing tool that businesses can use to educate potential customers about their products and services. No matter if the company is small or large, creating a website will provide the same platform allowing the company to establish an online presence in the market. Now that websites are equipped with multimedia capabilities, it is easy for the enterprise to distribute different types of content like articles, images, videos, blogs, etc to the audience.

• Email

Email is one of the versatile performance marketing channels that allow the business to use the fresh trends when marketing content like automation and personalization and that too without hurting the company’s marketing budget.

• Social Media 

Social media is the most used performance marketing channel used by businesses in today’s world. Different social media channels like Facebook, Instagram, YouTube, Twitter, etc allow the companies to create more personalized and authentic content which further attracts and engages the potential customers. Investing the time and effort in understanding the requirements and interests of the potential customers can aid the businesses to generate qualified leads on different social media channels and thus, develop a loyal relationship with the buyers.

• Search Engine Marketing

It has been seen that almost every customer prefers to research a particular product or service on different search engines before making the purchase. Whenever research about the products or services is performed by the customers they usually go with the sites ranking higher in the search engines. Now the question here is how to elevate the rankings of the websites to make them appear at the top of the search results. The answer to this is SEO (search engine optimization) digital marketing in canada.

Usage of modern SEO best practices like building the links, researching the keywords, optimizing the blog post, and more contributes a lot to improving the rankings of a website and thus, increasing the online visibility of the business.

• Paid Search (SEM) 

On the surface, investing in the SEM probably seems inconceivable as the same strategy will have the potential to produce your business ROI. After all, your company will be paying for each click that an advertisement gets, unlike SEO, which helps to produce organic results. The benefit of using paid search (SEM) is that the advertisements will be shown above the organic search results and thus, will increase the online visibility which further leads to an increased customer base.

Final Thoughts

Performance marketing is considered the best tool for both new and well-established or small and large businesses. Now that world is becoming digitalized, it is imperative for the companies to run digital advertisements for establishing the brand’s online presence in the market. Your business can use the above-mentioned performance marketing channels to promote the products and services digital marketing in canada.